Want to save the planet? Start with your website
The data centres and telecoms networks used by the internet consume a huge amount of power, roughly the equivalent of all the electricity used by the UK. If we thought of the internet as a country, then it would be the 7th largest polluter in the world. Clearly, that's not OK. However, if you have a website, there are actions you can take to reduce the power consumption of the internet. Changing one website isn't going to make an impact, but neither is recycling one plastic bag. The impact becomes significant when we all take action collectively. And the effort involved in reducing the energy used by our sites is small. In this article, I'll talk about a number of ways in which you can make a difference.
Read more7 great reasons to get a new website in 2022
The start of a new year is a good time to review the effectiveness of your website. Is it still fit for purpose? Does it bring new leads? Are you making enough sales through the website? Does it still look good and make a positive impression on potential clients? Is it secure and mobile-friendly? As we all know, the internet world changes rapidly and what worked well last year may well not work so well this year. With all that in mind, this article gives you 7 solid reasons why you might want a get a new website or make some changes to your existing site.
Read moreHow making your website accessible is also great for SEO
Google now includes 'page experience' as a factor in determining search result rankings as a means of helping ensure visitors have a great experience when using a website. So if you want better rankings, it's important to improve the usability of your site. Also, making your site more accessible to people with disabilities is the right thing to do and, of course, it makes business sense so more people can then use your site. The good news is that making a site more accessible tends to improve the usability more generally, and so improves SEO. Here are 8 tips on how you can improve the usability and accessibility of your website.
Read moreWhat does your About page say about you?
The About page on your website is an important resource and it will influence people's decision about whether to do business with you - or not. The pages needs to give a strong first impression of your business, establish your brand, show how you can help the visitor as well as establish trust and credibility. That's a lot to accomplish but the value you gain from having a great About page can be considerable. There are more details and some examples of good About pages in the article.
Read moreSell more online
If you have an online shop, you probably want to sell more, either to make more money or to have a greater impact with your products. There are many ways to increase sales and here we discuss a number of practical actions you can take to increase sales and profits. These are proven methods which are straightforward and effective. Some of these you may already have considered but others may be new to you.
Read more