Optimise checkout to sell more online

Optimise the ecommerce checkout and sell more online

Abandoned carts in your online shop mean lost income. Below we examine the reasons why customers abandon their purchases and look at 8 actions you can take to improve the checkout process to reduce the percentage of people who fail to complete their purchase. The average abandonment rate is around 70% but by taking the actions outlined here, you can reduce the level of cart abandonment to something much more reasonable and make more money from your online shop in the process.

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What to expect from a web agency

11 feature of professional web agencies

There are lots of web agencies to choose from. Some are large organisations, some are small; some are experienced in certain types of project, some are more generalist. However, whatever size or shape, I believe that there are certain features that every web agency should possess to help ensure a smooth path to a successful outcome, particularly for new websites but also for SEO work, web security, web performance etc.

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Password mistakes you could be making

Everyone needs to use strong passwords to protect themselves against hacking online

Passwords are, at the moment at least, an essential part of our online life both in a work and in a personal context. They are like keys to a door, but instead, they give access to our email, our social media accounts, our bank accounts, our websites. However, many people still tend to use passwords that can be easily guessed or cracked and so put their private information at risk of being discovered by hackers. In this article, I discuss 10 ways in which you can protect yourself on line using simple techniques that can increase the security of your passwords.

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How to write better content for your website

The 3 factors that influence the quality rating of your website content

Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

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Google changes coming in May 2021

Google are making change to their search algorithm. Page experience will play a larger part with the introduction of 3 new factors, referred to as Core Web Vitals.

Starting in June 2021 (originally scheduled for May), Google are introducing some changes to how they rank page in the search results. Page experience will play a larger part and there are 3 new metrics, collectively referred to as Core Web Vitals, which will impact how page experience in measured. Pages that offer a better experience to users will, all other factors being equal, rank higher that those which don't. This post explains what these factors are, how to measure them and how to improve your scores.

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