SEO or PPC? Which is better for your business?
If you want your business to get noticed in the search engines, there are 2 main approaches. Firstly, SEO (search engine optimisation) which aims to improve the position that pages from your site achieve within the 'organic' or free listings. The other approach is to use a form of digital advertising (called PPC or Pay Per Click) to place ads for your site at the top of the search engine listings. As the name implies, you pay for each click on your ad. Both of these approaches have pros and cons and which one you use will depend on your circumstances (or you may chose to use a combination of both). This article goes into some more detail about the advantages and disadvantages of each approach so you can make an informed decision about which to use.
Read moreHow a strong brand identity will help your eCommerce business
Having a clear and consistent brand identity is an important factor for a successful eCommerce site (or any business, for that matter). As well as helping differentiate you from your competitors, it will also help position you as a professional, trustworthy business that people want to engage with. And brand identity is NOT just about your logo and colour palette - it's about presenting your products and/or services in ways that resonate with your target audience(s) so they can sense a connection to your business. Read on to find out more about the advantages of a strong brand identity and how that can help grow your online sales.
Read moreHow to write better content for your website
Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show experience, expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-E-A-T) and show how you can write content that meets these quality criteria in a more effective way.
Read more8 Winning tips for building an eCommerce site
There's no doubt that competition in the eCommerce space is fierce. There are so many brands seeking attention and so many different products available. If you run an eCommerce site, you need to find ways of standing out from the competition if you want to thrive. One way is by creating a great user experience which will have customers coming back time and time again. In this article we discuss 8 actions you can take to build a successful eCommerce site including examples from brands that are getting it right.
Read moreA Starter Guide to Accessibility
Few of us can imagine not accessing the internet. As well as providing us with a wealth of information, it also allows us to shop, access healthcare and interact with our friends. And for many disabled people the internet is a lifeline, especially if they struggle to leave their homes. But a recent report has found 97.4% of website home pages fail to meet the standard accessibility requirements. This means a disabled person using one of these websites would struggle to access the information provided. Here are some actions you can take to help.
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