Ecommerce emails to keep your customers engaged

Discover useful ecommerce emails to keep customers engaged

If you are involved in running an online shop, I'm sure you appreciate the need to send a variety of emails to existing and potential customers to keep them informed. This article offers a number of suggestions of useful emails that can be sent out, both promotional (i.e. selling) and transactional (i.e. related to purchase or some other action in your shop). There are many examples in the article that illustrate the different types of email that can usefully be sent out to keep your audience informed and engaged.

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Optimise checkout to sell more online

Optimise the ecommerce checkout and sell more online

Abandoned carts in your online shop mean lost income. Below we examine the reasons why customers abandon their purchases and look at 8 actions you can take to improve the checkout process to reduce the percentage of people who fail to complete their purchase. The average abandonment rate is around 70% but by taking the actions outlined here, you can reduce the level of cart abandonment to something much more reasonable and make more money from your online shop in the process.

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