The most important SEO ranking factors

Moving up the search engine rankings begins with understanding the main SEO ranking factors.

It's pointless having a great site that doesn't get traffic from search engines because it's not been optimised for SEO. In this article I'll discuss the 3 main ranking factors - high quality content, relevant backlinks and a great user experience. All of these need your ongoing attention and I will go into more detail on each one in the article. If you focus your website efforts on these 3 factors, I'm confident that your web pages will start to rank higher in the search engines and that your site will get more visits as a result.

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How to write better content for your website

The 3 factors that influence the quality rating of your website content

Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

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