How to write better content for your website

The 3 factors that influence the quality rating of your website content

Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

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