How to write better content for your website

The 3 factors that influence the quality rating of your website content

Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

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Google changes coming in May 2021

Google are making change to their search algorithm. Page experience will play a larger part with the introduction of 3 new factors, referred to as Core Web Vitals.

Starting in June 2021 (originally scheduled for May), Google are introducing some changes to how they rank page in the search results. Page experience will play a larger part and there are 3 new metrics, collectively referred to as Core Web Vitals, which will impact how page experience in measured. Pages that offer a better experience to users will, all other factors being equal, rank higher that those which don't. This post explains what these factors are, how to measure them and how to improve your scores.

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Tips to get more interested visitors to your website

Use keyword research to improve the positioning of your web pages in Google etc.

Keyword research is an important first step in helping to get your web pages found in the search engines. Find out how to use keywords in your content and also learn about the anatomy of a search engine result and how you can encourage people to click.

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Mobile Usage - Actions to Take

More and more people use their mobile smartphones to access the internet

This article looks at the growing usage of mobile devices to access the internet and proposes a series of actions to be taken by businesses to improve the effectiveness of their website for these devices. This includes ways of checking if your site is mobile friendly, thoughts about page load speed, AMP pages and search engine optimisation.

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Implementing a New Website

The importance of preserving the value in your website

It’s rare these days that we implement a new website for an organisation that has no existing web presence so, when putting the new site live, suitable consideration needs to be given to the old site. It is essential that we preserve the value that has been accumulated in the old site as far as possible. We also want to be able to monitor the benefits that the client gains from the new site. These are some of the activities that we undertake when putting a new website live.

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Effective Business Websites

Make your business website effective

I’ve come across a few business owners recently who believe that, because they have a website, they have done what is necessary to get new business using the internet. Then, when little or no business arrives via the website, they conclude that the internet is no good for acquiring new customers or it’s not appropriate for their business. What they miss is that often the design of their website is inappropriate for their business or that the content is inadequate. Visitors judge your business by the quality of your website. Let’s look at what’s really needed.

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Improving Google Search Ranking

Using SEO techniques to improve search engine ranking

This post was prompted by a number of conversations I have had lately with business owners who believe that Search Engine Optimisation is one or more of:

  • Really hard
  • Really expensive
  • Ineffective
  • Not needed anyway
The truth is that SEO is needed most of the time and it can be very effective without the need to spend a lot of money. In fact, there’s a lot you can do without the need for any external help at all.

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Google Search Results

Having a mobile-friendly website affects the search engine ranking of your website

It goes without saying that the position your business’s web pages appear in the Google search results will affect the number of visitors your site attracts. What you may not be aware of is that Google have recently started making another change in the way that they decide the order in which to show their results for any given search phrase. Google can now make an accurate assessment of whether your site is adapted to work well on smaller screens as well as larger ones. Based on that assessment, they are now starting to prioritise sites that work well on mobiles and de-prioritise those that don’t. This will affect your site if it is not mobile friendly.

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Website Return on Investment

Getting a decent return on the investment made in a website or online shop

Many website owners know their site is not bringing in the business it should but they’re not sure why or what to do about it. They’re unwilling to pay for a new website as they may just end up in the same situation. A useful step to take in these circumstances is to commission a website review which will examine all aspects of the site. Our independent website reviews provide a prioritised list of actions that a business can take to improve its website so as to bring in more business and achieve the desired return on investment.

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Web Page Speed

Understanding how web pages arrive on your screen

In this post I want to touch on some factors which influence web page speed i.e. how quickly a web page appears on your screen. Clearly this is important for visitors to your site who don’t want to be kept waiting while the page loads. However, it’s also important because Google uses page load speed as one of the factors that determine where the page is placed in the search results.

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Launch of Website for Pilates in Leeds

Pilates classes in Leeds

Just over a month ago now, we launched a new web site for Alison Plant, an experienced Pilates instructor in Leeds. As you would expect, the web site looks great and works well on screens of all sizes, from larger desktop monitors to mobile smartphones.

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The Advantages of Using Video

The benefits of using video on your website

There are a number of advantages of using video on your business website. Not only does it help make a stronger connection with site visitors it can help improve search engine rankings. However, it needs to be done properly and that is the subject of this post.

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