The most important SEO ranking factors

Moving up the search engine rankings begins with understanding the main SEO ranking factors.

It's pointless having a great site that doesn't get traffic from search engines because it's not been optimised for SEO. In this article I'll discuss the 3 main ranking factors - high quality content, relevant backlinks and a great user experience. All of these need your ongoing attention and I will go into more detail on each one in the article. If you focus your website efforts on these 3 factors, I'm confident that your web pages will start to rank higher in the search engines and that your site will get more visits as a result.

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Everything you need to know about external links and SEO

Inbound links from reputable websites help your site achieve higher rankings in Google and the other search engines.

It is very difficult to achieve a decent search engine ranking for a web page without having incoming links from other websites. The search engines need to know that your page is relevant to others and incoming links prove that. In a way, it's like a popularity contest, however, with search engines it's not just the number ofincoming links that matter, it's the quality of those links and quality is about relevance and authority. Links from poor quality or questionable websites will actually damage your rankings. In this article we'll look into links in more detail and see how to acquire valuable ones that help build your search presence.

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