Posted by Roger

It seems that Google will be promoting mobile friendly websites even more strongly very soon according to this article in the Guardian today.

If you want people to find your website using Google then it is essential that your site is mobile friendly and optimised for the search engines.


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In this post I want to touch on some factors which influence web page speed i.e. how quickly a web page appears on your screen. Clearly this is important for visitors to your site who don’t want to be kept waiting while the page loads. However, it’s also important because Google uses page load speed as one of the factors that determine where the page is placed in the search results.

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Speedy does it. Why website speed matters

Powerboat speeding. Web pages need to load quickly to keep users engaged and to improve how your  web pages rank in the search engines.

As users, we expect a lot from a decent website. We expect it to look good, be easy to navigate, give us the information we are looking for AND for it to load quickly. Waiting for a web page to load is something that nobody wants and few are prepared to tolerate. So, if your web pages don't load quickly, you're going to lose visitors. However, the position that your pages have in the Google search results will also suffer if they're slow, as they penalise poor page load performance.

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