How making your website accessible is also great for SEO

Making website accessible to people with disabilities improves search engine rankings as well.

Google now includes 'page experience' as a factor in determining search result rankings as a means of helping ensure visitors have a great experience when using a website. So if you want better rankings, it's important to improve the usability of your site. Also, making your site more accessible to people with disabilities is the right thing to do and, of course, it makes business sense so more people can then use your site. The good news is that making a site more accessible tends to improve the usability more generally, and so improves SEO. Here are 8 tips on how you can improve the usability and accessibility of your website.

Read more

A Starter Guide to Accessibility

Small changes to your website can make it more accessible and make it useable by the many millions of disabled people in the UK.

Few of us can imagine not accessing the internet. As well as providing us with a wealth of information, it also allows us to shop, access healthcare and interact with our friends. And for many disabled people the internet is a lifeline, especially if they struggle to leave their homes. But a recent report has found 97.4% of website home pages fail to meet the standard accessibility requirements. This means a disabled person using one of these websites would struggle to access the information provided. Here are some actions you can take to help.

Read more

What does your About page say about you?

What does your About page say about you? Don't leave customers guessing. Find out how to create a great About page.

The About page on your website is an important resource and it will influence people's decision about whether to do business with you - or not. The pages needs to give a strong first impression of your business, establish your brand, show how you can help the visitor as well as establish trust and credibility. That's a lot to accomplish but the value you gain from having a great About page can be considerable. There are more details and some examples of good About pages in the article.

Read more

Sell more online

ways to increase the sales in your online shop

If you have an online shop, you probably want to sell more, either to make more money or to have a greater impact with your products. There are many ways to increase sales and here we discuss a number of practical actions you can take to increase sales and profits. These are proven methods which are straightforward and effective. Some of these you may already have considered but others may be new to you.

Read more

Website image sliders need to go - now

Sliders, carousels, rotating offers on websites need to go

Sliders (also known as carousels, rotating offers or rotating banners) were a very popular feature of websites during many years. They were frequently used at the top of the home page and were regarded as a great way of displaying a number of important aspects of a business. However, there are a number of problems with these sliders that weren't apparent initially. Research shows that the advantages are strongly outweighed by the downsides and sliders need to be retired.

Read more