What does your About page say about you?

What does your About page say about you? Don't leave customers guessing. Find out how to create a great About page.

The About page on your website is an important resource and it will influence people's decision about whether to do business with you - or not. The pages needs to give a strong first impression of your business, establish your brand, show how you can help the visitor as well as establish trust and credibility. That's a lot to accomplish but the value you gain from having a great About page can be considerable. There are more details and some examples of good About pages in the article.

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Sell more online

ways to increase the sales in your online shop

If you have an online shop, you probably want to sell more, either to make more money or to have a greater impact with your products. There are many ways to increase sales and here we discuss a number of practical actions you can take to increase sales and profits. These are proven methods which are straightforward and effective. Some of these you may already have considered but others may be new to you.

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Website image sliders need to go - now

Sliders, carousels, rotating offers on websites need to go

Sliders (also known as carousels, rotating offers or rotating banners) were a very popular feature of websites during many years. They were frequently used at the top of the home page and were regarded as a great way of displaying a number of important aspects of a business. However, there are a number of problems with these sliders that weren't apparent initially. Research shows that the advantages are strongly outweighed by the downsides and sliders need to be retired.

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Ecommerce emails to keep your customers engaged

Discover useful ecommerce emails to keep customers engaged

If you are involved in running an online shop, I'm sure you appreciate the need to send a variety of emails to existing and potential customers to keep them informed. This article offers a number of suggestions of useful emails that can be sent out, both promotional (i.e. selling) and transactional (i.e. related to purchase or some other action in your shop). There are many examples in the article that illustrate the different types of email that can usefully be sent out to keep your audience informed and engaged.

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Passwords - size matters - here is the proof

11 feature of professional web agencies

Passwords remain a fundamental feature of online security yet they remain vulnerable to attack by hackers. According to a recent report, 34% of successful security breaches of systems run by smaller firms were due to brute force attacks. These attacks make use of lists of passwords which are tried one after another in the hope that one will prove to be correct and allow the hacker access. This article illustrates how the use of longer, more complex passwords can significant help harden your systems against these brute force attacks and increase the safety and security of your data.

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