Ecommerce emails to keep your customers engaged

Discover useful ecommerce emails to keep customers engaged

If you are involved in running an online shop, I'm sure you appreciate the need to send a variety of emails to existing and potential customers to keep them informed. This article offers a number of suggestions of useful emails that can be sent out, both promotional (i.e. selling) and transactional (i.e. related to purchase or some other action in your shop). There are many examples in the article that illustrate the different types of email that can usefully be sent out to keep your audience informed and engaged.

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Passwords - size matters - here is the proof

11 feature of professional web agencies

Passwords remain a fundamental feature of online security yet they remain vulnerable to attack by hackers. According to a recent report, 34% of successful security breaches of systems run by smaller firms were due to brute force attacks. These attacks make use of lists of passwords which are tried one after another in the hope that one will prove to be correct and allow the hacker access. This article illustrates how the use of longer, more complex passwords can significant help harden your systems against these brute force attacks and increase the safety and security of your data.

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Optimise checkout to sell more online

Optimise the ecommerce checkout and sell more online

Abandoned carts in your online shop mean lost income. Below we examine the reasons why customers abandon their purchases and look at 8 actions you can take to improve the checkout process to reduce the percentage of people who fail to complete their purchase. The average abandonment rate is around 70% but by taking the actions outlined here, you can reduce the level of cart abandonment to something much more reasonable and make more money from your online shop in the process.

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What to expect from a web agency

11 feature of professional web agencies

There are lots of web agencies to choose from. Some are large organisations, some are small; some are experienced in certain types of project, some are more generalist. However, whatever size or shape, I believe that there are certain features that every web agency should possess to help ensure a smooth path to a successful outcome, particularly for new websites but also for SEO work, web security, web performance etc.

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Password mistakes you could be making

Everyone needs to use strong passwords to protect themselves against hacking online

Passwords are, at the moment at least, an essential part of our online life both in a work and in a personal context. They are like keys to a door, but instead, they give access to our email, our social media accounts, our bank accounts, our websites. However, many people still tend to use passwords that can be easily guessed or cracked and so put their private information at risk of being discovered by hackers. In this article, I discuss 10 ways in which you can protect yourself on line using simple techniques that can increase the security of your passwords.

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