How to write better content for your website

The 3 factors that influence the quality rating of your website content

Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-A-T) and show how you can write content that meets these quality criteria in a more effective way.

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Google changes coming in May 2021

Google are making change to their search algorithm. Page experience will play a larger part with the introduction of 3 new factors, referred to as Core Web Vitals.

Starting in June 2021 (originally scheduled for May), Google are introducing some changes to how they rank page in the search results. Page experience will play a larger part and there are 3 new metrics, collectively referred to as Core Web Vitals, which will impact how page experience in measured. Pages that offer a better experience to users will, all other factors being equal, rank higher that those which don't. This post explains what these factors are, how to measure them and how to improve your scores.

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10 Important elements of good web design

Good website design creates a sense of trust in site visitors which is good for business.

There are some elements that pretty much every business website should have and, in this post, we will take a quick look at each one and see how they contribute to your website achieving its objectives.

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How to protect your website against hacking

How you can protects your business website against hackers.

Your website is at risk from hackers and this post explores some measures that can be taken to protect your site against malicious attack by dealing with security vulnerabilities that may be present. Some of the actions suggested can be done without external help; others will need some specific expertise.

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Why are people trying to hack your website?

What do hackers want with a small business website?

Hackers are scanning the internet for websites that have security vulnerabilities. Once they find a vulnerability they are quick to exploit it, gaining access to your site and your web server in order to make money from this. Their activities could cause damage to your business in various ways that are discussed in this short article.

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