The most important SEO ranking factors
It's pointless having a great site that doesn't get traffic from search engines because it's not been optimised for SEO. In this article I'll discuss the 3 main ranking factors - high quality content, relevant backlinks and a great user experience. All of these need your ongoing attention and I will go into more detail on each one in the article. If you focus your website efforts on these 3 factors, I'm confident that your web pages will start to rank higher in the search engines and that your site will get more visits as a result.
Read moreEverything you need to know about external links and SEO
It is very difficult to achieve a decent search engine ranking for a web page without having incoming links from other websites. The search engines need to know that your page is relevant to others and incoming links prove that. In a way, it's like a popularity contest, however, with search engines it's not just the number ofincoming links that matter, it's the quality of those links and quality is about relevance and authority. Links from poor quality or questionable websites will actually damage your rankings. In this article we'll look into links in more detail and see how to acquire valuable ones that help build your search presence.
Read moreSEO or PPC? Which is better for your business?
If you want your business to get noticed in the search engines, there are 2 main approaches. Firstly, SEO (search engine optimisation) which aims to improve the position that pages from your site achieve within the 'organic' or free listings. The other approach is to use a form of digital advertising (called PPC or Pay Per Click) to place ads for your site at the top of the search engine listings. As the name implies, you pay for each click on your ad. Both of these approaches have pros and cons and which one you use will depend on your circumstances (or you may chose to use a combination of both). This article goes into some more detail about the advantages and disadvantages of each approach so you can make an informed decision about which to use.
Read moreHow a strong brand identity will help your eCommerce business
Having a clear and consistent brand identity is an important factor for a successful eCommerce site (or any business, for that matter). As well as helping differentiate you from your competitors, it will also help position you as a professional, trustworthy business that people want to engage with. And brand identity is NOT just about your logo and colour palette - it's about presenting your products and/or services in ways that resonate with your target audience(s) so they can sense a connection to your business. Read on to find out more about the advantages of a strong brand identity and how that can help grow your online sales.
Read moreHow to write better content for your website
Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-A-T) and show how you can write content that meets these quality criteria in a more effective way.
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