AttractMore Blog

It’s rare these days that we implement a new website for an organisation that has no existing web presence so, when putting the new site live, suitable consideration needs to be given to the old site. It is essential that we preserve the value that has been accumulated in the old site as far as possible. We also want to be able to monitor the benefits that the client gains from the new site. These are some of the activities that we undertake when putting a new website live.

I’ve come across a few business owners recently who believe that, because they have a website, they have done what is necessary to get new business using the internet. Then, when little or no business arrives via the website, they conclude that the internet is no good for acquiring new customers or it’s not appropriate for their business. What they miss is that often the design of their website is inappropriate for their business or that the content is inadequate. Visitors judge your business by the quality of your website. Let’s look at what’s really needed.

Website risk management is not a topic that receives a great deal of attention but in this article I’d like to talk about one particular aspect of the subject and emphasise the need for ongoing support and maintenance of business websites.

AttractMore have been working with Susan Carr in Leeds over a number of years and we have created a couple of websites for her to help promote the services she offers to clients. She recently asked us to create a new site which focused on her work as a psychotherapist and counsellor. The colour scheme was already determined, as was the layout for wider screens since these were carried over from one of Susan’s earlier sites. The challenge here was to create a fully responsive site that worked well on smaller screens as well as larger ones.

Full website testing is essential to ensure that the websites we deliver are first class and work properly on a wide range of devices. Nowadays, with the tremendous rise in the use of mobile phones, tablets and other devices for browsing the internet, testing has become a much more complex and time consuming task – and a much more important task.This is how we do it.