AttractMore Blog
News and articles to help you get the best from your website or online shop.
How a strong brand identity will help your eCommerce business
Having a clear and consistent brand identity is an important factor for a successful eCommerce site (or any business, for that matter). As well as helping differentiate you from your competitors, it will also help position you as a professional, trustworthy business that people want to engage with. And brand identity is NOT just about your logo and colour palette - it's about presenting your products and/or services in ways that resonate with your target audience(s) so they can sense a connection to your business. Read on to find out more about the advantages of a strong brand identity and how that can help grow your online sales.
Read moreHow to write better content for your website
Google wants to make sure that the pages that it places in the search results answer searchers queries in ways that show experience, expertise, authority and trustworthiness. It certainly doesn't want to serve up content that is weak, dubious or possibly fraudulent. In this post, we go into some more detail about these three quality factors (known as E-E-A-T) and show how you can write content that meets these quality criteria in a more effective way.
Read more8 Winning tips for building an eCommerce site
There's no doubt that competition in the eCommerce space is fierce. There are so many brands seeking attention and so many different products available. If you run an eCommerce site, you need to find ways of standing out from the competition if you want to thrive. One way is by creating a great user experience which will have customers coming back time and time again. In this article we discuss 8 actions you can take to build a successful eCommerce site including examples from brands that are getting it right.
Read moreA Starter Guide to Accessibility
Few of us can imagine not accessing the internet. As well as providing us with a wealth of information, it also allows us to shop, access healthcare and interact with our friends. And for many disabled people the internet is a lifeline, especially if they struggle to leave their homes. But a recent report has found 97.4% of website home pages fail to meet the standard accessibility requirements. This means a disabled person using one of these websites would struggle to access the information provided. Here are some actions you can take to help.
Read moreEcosia - a search engine that plants trees
There is something simple that you can do to help counteract the climate emergency that we are experiencing - change the search engine you use. Ecosia is an easy-to-use and effective search engine that uses the money it makes to plant trees all over the world. All search engines make money from adverts placed on the search results pages and Ecosia is no exception. What makes them different is how they use that money. Find out more about Ecosia and how to make the switch (it's simple). You can feel good about every search you make, knowing that trees are being planted because of that simple action.
Read moreHow to avoid the image licence trap
Most organisations want to have images on their websites to make them more appealing - nothing wrong with that. However, many people (including me) make use of stock images from online image libraries. Again, nothing wrong with that. However, it is important to understand the licencing issues with stock images and these can vary from one image library to another. If you get it wrong, you may end up being fined for copyright infringement. Find out more about the different licences and how to stay legal.
Read moreSpeedy does it. Why website speed matters
As users, we expect a lot from a decent website. We expect it to look good, be easy to navigate, give us the information we are looking for AND for it to load quickly. Waiting for a web page to load is something that nobody wants and few are prepared to tolerate. So, if your web pages don't load quickly, you're going to lose visitors. However, the position that your pages have in the Google search results will also suffer if they're slow, as they penalise poor page load performance.
Read more7 great reasons to get a new website in 2022
The start of a new year is a good time to review the effectiveness of your website. Is it still fit for purpose? Does it bring new leads? Are you making enough sales through the website? Does it still look good and make a positive impression on potential clients? Is it secure and mobile-friendly? As we all know, the internet world changes rapidly and what worked well last year may well not work so well this year. With all that in mind, this article gives you 7 solid reasons why you might want a get a new website or make some changes to your existing site.
Read moreHow making your website accessible is also great for SEO
Google now includes 'page experience' as a factor in determining search result rankings as a means of helping ensure visitors have a great experience when using a website. So if you want better rankings, it's important to improve the usability of your site. Also, making your site more accessible to people with disabilities is the right thing to do and, of course, it makes business sense so more people can then use your site. The good news is that making a site more accessible tends to improve the usability more generally, and so improves SEO. Here are 8 tips on how you can improve the usability and accessibility of your website.
Read moreWhat does your About page say about you?
The About page on your website is an important resource and it will influence people's decision about whether to do business with you - or not. The pages needs to give a strong first impression of your business, establish your brand, show how you can help the visitor as well as establish trust and credibility. That's a lot to accomplish but the value you gain from having a great About page can be considerable. There are more details and some examples of good About pages in the article.
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