How a strong brand identity will help your eCommerce business

eCommerce sites need to be distinct from the competition. Having a clear, consistent brand identity makes a significant difference.

Having a clear and consistent brand identity is an important factor for a successful eCommerce site (or any business, for that matter). As well as helping differentiate you from your competitors, it will also help position you as a professional, trustworthy business that people want to engage with. And brand identity is NOT just about your logo and colour palette - it's about presenting your products and/or services in ways that resonate with your target audience(s) so they can sense a connection to your business. Read on to find out more about the advantages of a strong brand identity and how that can help grow your online sales.

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8 Winning tips for building an eCommerce site

eCommerce sites need to stand out from the competition. Use these 8 tips to make sure your site is as good as it can be.

There's no doubt that competition in the eCommerce space is fierce. There are so many brands seeking attention and so many different products available. If you run an eCommerce site, you need to find ways of standing out from the competition if you want to thrive. One way is by creating a great user experience which will have customers coming back time and time again. In this article we discuss 8 actions you can take to build a successful eCommerce site including examples from brands that are getting it right.

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Sell more online

ways to increase the sales in your online shop

If you have an online shop, you probably want to sell more, either to make more money or to have a greater impact with your products. There are many ways to increase sales and here we discuss a number of practical actions you can take to increase sales and profits. These are proven methods which are straightforward and effective. Some of these you may already have considered but others may be new to you.

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Ecommerce emails to keep your customers engaged

Discover useful ecommerce emails to keep customers engaged

If you are involved in running an online shop, I'm sure you appreciate the need to send a variety of emails to existing and potential customers to keep them informed. This article offers a number of suggestions of useful emails that can be sent out, both promotional (i.e. selling) and transactional (i.e. related to purchase or some other action in your shop). There are many examples in the article that illustrate the different types of email that can usefully be sent out to keep your audience informed and engaged.

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Optimise checkout to sell more online

Optimise the ecommerce checkout and sell more online

Abandoned carts in your online shop mean lost income. Below we examine the reasons why customers abandon their purchases and look at 8 actions you can take to improve the checkout process to reduce the percentage of people who fail to complete their purchase. The average abandonment rate is around 70% but by taking the actions outlined here, you can reduce the level of cart abandonment to something much more reasonable and make more money from your online shop in the process.

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